Fresh & Easy
— by Jeffrey Wisniewski — 15 April 2009 — 3 comments below »
It appears that Colliers International realty is advertising commercial space for the first phase of New Town Center — Market Town — which is the current location of the park-and-ride transit facility. (I believe construction on the site will not commence for at least two years.)
Interestingly, according to the Colliers flyer, Fresh & Easy Neighborhood Market will be one of the anchor tenants (the green logo is faintly seen at street-level and adorning the faux water tower in the rendering above). The plan — which may be dated since the estimated construction date has changed — shows the store more clearly…
Images: Colliers International
Although Fresh & Easy is a smaller store, this would counter the idea for a supermarket to be located on the land the City recently purchased near Victoria by the Bay, or the oft-mentioned plan for a smaller grocery store at the future Sycamore Crossing (although anything is up in the air for Sycamore Crossing since its build-out is so far in the future). Also perplexing is the commercial listing reporting the available date as “immediate.”
The City’s documents show the Fresh & Easy in the rendering (the same rendering as above, by the architect) but not in plan.
Fresh and Easy is very close to what Trader Joes is, and will be a nice compliment for Hercules in my opinion.
@James – I agree. Hercules needs a small grocery.
From trusty Wikipedia, keywords being “Compton, Bayview-Hunter’s Point, and Oakland.”
Is that the Hercules demographics?
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“Two of the current 76 Fresh & Easy Neighborhood Market stores are located in urban underserved areas, also called “food deserts,” where there are few if any supermarkets. One is the Eagle Rock or Glassell Park store and the other store is in Compton, California.
Tesco will open three Fresh & Easy Neighborhood Market stores in underserved neighborhoods in Northern California early next year: one in San Francisco’s Bayview-Hunters Point neighborhood, one in a neighborhood in Oakland currently underserved by supermarkets…”